Our Mission
Our mission is to forge authentic partnerships that unlock potential, drive results, and leave a lasting positive impact on fans, brands, and the future of sport.
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Our Story
Varsity Sports Management was founded on a simple conviction: that sports partnerships should go beyond selling space — they should spark connection, deliver real value, and serve both brands and communities.
After years working within major U.S. leagues and collegiate programs, our founder saw a pattern: too many deals prioritized spend over strategy. Traditional approaches often lacked transparency and missed opportunities to harness data-driven decision-making. So we started something different.
With a blend of military precision and front-office experience across the MLB, NFL, NBA, and NCAA — we bring more than strategy. We deliver measurable results rooted in deep market insight and tailored brand alignment.​ At VSM, every client is treated as a true partner, and their success is a reflection of our standards.
We are not here to do business as usual. We are here to innovate, inspire, and instigate change. From securing groundbreaking partnerships to crafting scalable strategies, The Varsity Team is here to serve.
Brandon Matukas
Owner - Leading Sales + Strategy
With a decade of leadership in sports management, Brandon has orchestrated major strategic partnerships and revenue growth initiatives for iconic sports teams including the New York Yankees and San Francisco Giants. His expertise spans across sales negotiation, stakeholder prospecting, and innovative brand strategy development, underpinned by a strong military background that instills discipline and a robust work ethic in all his endeavors.
An organizational communication scholar currently pursuing a PhD at UC Santa Barbara, Steven applies his academic insights to real-world business challenges in sports management. His research focuses on how effective communication and organizational practices can enhance team dynamics and improve organizational outcomes, providing valuable analytical and strategic support to his projects.
Research Consultant
Steven Kubitza
Account Manager - Operations
Anna Parsons
A key player in the U.S. sports marketing landscape, Anna brings deep experience across merchandising, marketing, and project management. Known for her ability to build strong relationships and lead complex projects from concept to completion, she consistently delivers operational excellence, manages time-critical projects with precision, and exceeds performance targets to drive measurable results for clients.
Meet The Team
Our Clients
More About the Owner
Brandon Matukas
Led by Brandon Matukas, a seasoned professional with over a decade of experience in professional sports partnership, and a proven track record as a former Officer in the United States Army. Brandon's extensive background includes driving partnership revenue in the tens of millions and working with premier sports teams such as the San Francisco Giants, Houston Astros, New York Yankees, and the New Orleans Pelicans and Saints.
His experience ensures that Varsity Sports Management offers strategic and expert guidance to elevate your brand in the competitive sports market.
• NFL • NBA • MLB • National Live Events
